Under Armour: Protect this Dal(Housie)
We had the chance to partner with LG2 to script and film a series of videos for Under Armour's Protect this House campaign. The videos focused on the connection between the men's and women's basketball teams at Dalhousie University and what it means to wear the Dal Tigers jersey. With a small but talented crew, we shot a few interviews, two games per team and a practice over three days to create this series. The series has generated over 7 million views on instagram alone.
Outputs
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1x1:30
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2x45
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2x30
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5x15
SERVICES
Scripting, Production, Direction, Editorial, Color, Sound Design & Mix
PROJECT ROLES
Client: Under Armour Canada
Senior Manager, Brand Marketing: Steve Parish
Senior Professional, Brand Marketing: Tobi Sogbesan
Agency: LG2
Creative Director: Jeff Cheung
Account Director: Luke Whitty
Agency Producer: Nikki Anjavi
Production Company: Ilienfero Productions
Written by: Ben Consmueller
Directed by: Ben Consmueller
Director of Photography: Ilia Lipsman
Camera Operator: Andrew Rhodenizer
DIT: Robbie Laughery
Audio Engineer: James O'Toole
Photographer: Kyle MacDonald
Production Assistant: Jessica MacDonald
Rental House: Equifilm
Post-Producer: Amanda Henry, Married to Giants
Editorial: Oliver Whitfield-Smith, Married to Giants
Colour: Kristina Mileska