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Under Armour: Protect this Dal(Housie)

We had the chance to partner with LG2 to script and film a series of videos for Under Armour's Protect this House campaign. The videos focused on the connection between the men's and women's basketball teams at Dalhousie University and what it means to wear the Dal Tigers jersey. With a small but talented crew, we shot a few interviews, two games per team and a practice over three days to create this series. The series has generated over 7 million views on instagram alone. 


  • 1x1:30

  • 2x45

  • 2x30 

  • 5x15


Scripting, Production, Direction, Editorial, Color, Sound Design & Mix

Under Armour x DAL Basketball ad
Behind the scences for Under Armour commercial


Client: Under Armour Canada
Senior Manager, Brand Marketing: Steve Parish
Senior Professional, Brand Marketing: Tobi Sogbesan
Agency: LG2
Creative Director: Jeff Cheung
Account Director: Luke Whitty
Agency Producer: Nikki Anjavi

Production Company: Ilienfero Productions
Written by: Ben Consmueller
Directed by: Ben Consmueller 
Director of Photography: Ilia Lipsman 
Camera Operator: Andrew Rhodenizer
DIT: Robbie Laughery
Audio Engineer: James O'Toole 
Photographer: Kyle MacDonald 
Production Assistant: Jessica MacDonald 

Rental House: Equifilm

Post-Producer: Amanda Henry, Married to Giants
Editorial: Oliver Whitfield-Smith, Married to Giants 
Colour: Kristina Mileska

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